Finally, a New Way to Generate Revenue for Your Online Business
How PartnerPave can change your online business forever.
For 99% of websites, revenue is 100% dependent on web traffic.
To get web traffic, you likely use search engine marketing, Facebook or YouTube advertising, or affiliate marketing, all of which comes at a cost.
A cost you have to pay repeatedly with your money and time.
What if your website could generate revenue without web traffic?
Enter PartnerPave
With PartnerPave, you can tap into a new revenue stream using partnerships and generate revenue without a single person visiting your website.
Partners can package their products and services with yours, and sell them on their website. As a result, you get paid like the sale took place on your website minus the fees. More on this later.
Whether you run a SaaS company, eCommerce website, or sell digital products like online courses and eBooks, PartnerPave can take your online business to new heights.
Supercharge your SaaS company
If you're like most SaaS startups, you run an affiliate marketing program.
And it makes sense to do so because it's a great way to grow your online business.
If you don't know what affiliate marketing is, it's a form of marketing where a business pays affiliates for traffic it directs to its website that become customers.
With PartnerPave, these same affiliates can offer a monetary credit good toward your subscription plans.
Essentially, they can offer X number of months to one of your plans.
Let's say I'm a customer, and my standard monthly plan is $30. A partner of yours could create a deal that would give me a $30 credit toward my next invoice along with their product or service. If I wasn't a customer, I could use it when signing up.
Once I purchase this deal and the transaction is completed, $30 would go directly to your Stripe account automatically.
Hello, new revenue stream.
Besides additional revenue, this could mean one less failed invoice, or worse a customer canceling to avoid an upcoming bill.
Even better, a partner could offer $90 (three months of the standard plan), resulting in your online business getting three months' revenue out of customers who may have only stayed for one month.
This would give them more time to get acclimated with your service — something every company using a recurring business model wants.
Considering the time and cost involved to make everything work, partnering with another website used to be an arduous task, but not anymore.
Partners can even take it a step further
Suppose you have three different plans: a basic plan that costs $9.99, a standard plan that is $14.99, and a premium plan that is $19.99.
Now imagine I'm your partner and I want to include your standard plan for new customers who sign up for my monthly professional plan.
Customers who sign up would get access to your standard plan for free, and $14.99 of the total amount I charge for the professional plan would automatically go to you each month.
This would be very similar to what Spotify is doing with Hulu — new customers get Hulu access for free for signing up for Spotify.
The proliferation of offers like this just proves this is an effective way to increase growth.
PartnerPave can help you accomplish a partnership like Spotify and Hulu, but be advised that this is more of a complex partnership. It will require more development on your end than what is normally required with PartnerPave.
Why limit your eCommerce store?
Gone are the days when online shoppers were necessary for any kind of profit.
With PartnerPave, your partners can purchase coupons or gift cards and use them for giveaways and contests, or include a gift card or coupon for X amount off your online store.
As an example, let's imagine I want to grow my social media outreach. I could create a contest that would reward the first ten customers who posted a video testimonial about my product on their social media profile and got 100 likes with a $50 coupon off your online store.
That's $500 extra for you.
Think of the customers who would probably spend more than $50, and may not have made a purchase on your website before learning about this deal. Taking it a step further, they even may make additional purchases over time.
Another website could partner with you for the same reason most businesses partner and that is to up their value proposition.
A recent prominent example of this is Metro® by T-Mobile offering Amazon Prime if you sign up for a $60 plan. Metro figures that you'll be more likely to join if you can get Amazon Prime for free.
You may have already been leaning toward switching to Metro, formally MetroPCS anyway, but the addition of Amazon Prime makes it that much more enticing.
For Amazon, this provides a means to grow their customer base.
Bottom line, it's not hard to see how a deal like this is a win-win for both Metro and Amazon.
To up their value proposition, a partner might offer a $100 coupon for your online store when someone purchases their online course.
Each course sold would subsequently net you $100.
Partnering online has never been easier
Considering the time and cost involved to make everything work, partnering with another website used to be an arduous task.
This explains why partnerships of this nature are only used by large companies like MetroPCS, Amazon, Spotify, and Hulu for the most part.
How do I track sales?
How do I ensure I get paid?
How soon will I be paid?
How do I handle chargebacks and refunds?
How will customers receive my digital products, and coupons?
All these questions were legitimate concerns before.
Fortunately, because of PartnerPave, these concerns are not an issue.
Although there is still time and cost involved, it paves the way for the whole process to be much easier, smooth, and scalable.
Speaking of scalable, there is no limit on the number of partners you can have.
If you have an affiliate marketing program, your affiliates could still sell your products and services — this time literally — and you don't have to pay them to do it.
Combined with your regular website sales and this new indirect revenue source, you can cover all bases and effectively make your online business really passive.
So how is this possible?
Well, Stripe has a feature called Connect. With Stripe Connect, your partner's Stripe account is connected to yours.
This allows you to create a charge on their behalf on their Stripe account and take a cut of the total amount charged which Stripe calls the application fee.
Because of this, you don't have to worry about any difficulty tracking sales, getting paid, and last but not least chargebacks and refunds.
Stripe Connect is used by a popular ride-sharing app, Lyft. Using Stripe Connect, Lyft can charge a rider and subsequently a portion of that amount goes directly to Lyft.
In your case, you would be Lyft and the drivers would be your partners.
This is where PartnerPave comes into play.
- It handles the initial connection between you and your partner's Stripe account.
- It creates charges on their behalf using the application fee.
- It applies credits to existing customers, and creates coupons for new customers.
- It will deliver your digital products to customers by email, and provide a means to download if necessary.
- If it doesn't have an integration available with your software solution, it can post data to a URL of your choice so you can complete processing on your end.
Basically, it does a lot of the heavy lifting for you.
As mentioned earlier, you can use it for SaaS, online courses, and digital products too.
Just about anything really as long as it isn't prohibited by Stripe.
How it works
1. Install PartnerPave on your web server and complete the setup process (about 5 minutes).
2. Update Connect settings in your Stripe account.
3. Create your offers. This is what your partners will package with their product or service.
4. Place a link on your website, which allows other websites to connect with you through Stripe.
5. Once partners connect with you through Stripe, they'll be emailed a login.
Afterward, they can create their own offer and package it with one of yours, and submit for approval.
Once you approve, they'll be given the code to install on their website that will open Stripe Checkout so that a visitor can purchase the deal.
It's not all about revenue
I know this sounds great and it truly is, but there's another benefit I'd like to mention, which is brand exposure.
When partners market their deal with you on their websites, your brand is introduced to entirely new audiences without the associated costs tied to traditional marketing.
See the beauty of it all, isn't just that your website can generate revenue without any web traffic.
This is major — no fees!
Remember when I mentioned no fees earlier.
Well, on top of a new revenue stream and brand exposure, Stripe doesn't take any fees from the application fee you receive.
For that same $30 plan mentioned earlier, Stripe would normally take 2.9% + 30ยข, which adds up to $1.17, leaving you with $28.83.
With PartnerPave — you get the full $30 — because the charge takes place on your partner's Stripe account. This means you can make more money from indirect sales than what you would make on your website on a per sale basis.
If you want, you can set your cut to $28.83, but ultimately you have this luxury at your disposal.
No fees is an even bigger plus if your product has a higher price point, say $487. At this price, Stripe would normally take $14.42.
If your partner had 50 sales, it would net you $721 more compared to what your website would make with the same number of sales.
Please see the tables below for a better illustration.
Regular sales through Stripe
| # Sales | Item Price | Fees per Sale | Total Gross | Total Fees | Total Net |
|---|---|---|---|---|---|
| 50 | $487 | $14.42 | $24,350 | $721 | $23,629 |
| 13 | $30 | $1.17 | $390 | $15.21 | $374.79 |
Indirect sales through PartnerPave using Stripe Connect
Look Mom, no fees!
| # Sales | Item Price | Fees per Sale | Total Gross | Total Fees | Total Net |
|---|---|---|---|---|---|
| 50 | $487 | $24,350 | $24,350 | ||
| 13 | $30 | $390 | $390 |
You don't need partners
I know I've been talking a lot about partners, so you may be under the impression you need them to use PartnerPave.
This couldn't be further from the truth. You can also use it if you have two separate products or services that you can package together.
This could be an eBook and online course, a workshop and software, or a WordPress theme and graphics kit.
A recording artist could package their latest mp3 album with tickets to their upcoming show.
The point is there's a lot of use cases that make PartnerPave an appropriate solution.
Support a great cause!
With PartnerPave, you can help a great cause — not just your business. You can create an offer and designate a dollar amount or percentage of each sale to go to charity.
Take us for example: for every sale, $5 will be donated to charity. You can impose a limit, such as $10,000 if you want.
About the software
It's based on PHP and MySQL and needs to be installed on your web server. The installation process is super easy and should take no more than 5 minutes.
You do not need to pay any sort of subscription plan to run PartnerPave, so the only cost to you is the initial purchase and maybe one of our add-ons if necessary.
Conclusion
I wouldn't recommend you rely solely on partnerships, but it's astute to implement in the overall strategy of your online business given its benefits.
To recap, PartnerPave gives you a new revenue stream minus Stripe's fees, as well as more brand exposure all without any costs except for the initial purchase.
You can use it whether you run a SaaS company, online store, or sell digital products like software and online courses.
You can set a fixed amount or percentage of each sale to go to charity.
If you run an affiliate marketing campaign, I dare say it's a no-brainer. Even without an affiliate marketing program, it's a no-brainer!
Combined with your regular website revenue, you can cover all bases and maximize your website's revenue potential.
Quite simply, PartnerPave makes sense and cents.
